According to Wired, Verizon and Google are working on a deal for Google to be the exclusive search provider on Verizon devices.
I expect to see a lot more deals like this in the future. Verizon Wireless and Google are both huge companies with big revenues. They also understand that technology changes and the relationship between the internet and wireless devices will continue to grow and change.
More and more people continue to use smartphones and other multi-use mobile devices that allow them to not only text and check email but browse websites and search. New developments in platforms like Android will only continue this trend. The future is now, and it involves people using the internet on mobile devices.
A huge part of Google's business is paid search from ads that appear along with natural results. Companies like verizon will serve many of these queries made on mobile devices. Without a sweet deal, carriers could look to someone else ( Yahoo, MSN Live, or their own proprietary service) to provide this service. Google is not stupid and neither is Verizon. They are dominant players and deals like this provide mutual benefit.
Saturday, August 30, 2008
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